People are spending less time on Facebook. In last week's earning's call, Facebook's CEO Mark Zuckerberg revealed a 5% drop in time spent last quarter—about 50 million hours a day lost.
Or perhaps it's time gained, depending on your point of view. Zuckerberg himself admits the need to refocus Facebook on meaningful connections over passive content consumption. This comes in the wake of several past Facebook employees expressing concern about Facebook's addictive gamification as well as President Obama's recent interview with David Letterman warning against the effect of "the Facebook bubble."
For more visit: http://adage.com/article/digitalnext/posting-facebook-paying-a-waste-time/312277/