General Mills calls yogurt a growth business. The problem is, it hasn't been growing.
So the company is looking to leverage Yoplait's French heritage with hopes of igniting yogurt sales with a product its CEO has said will "bring an entirely new yogurt taste and texture to the U.S. market." Oui by Yoplait is being touted as an artisanal product made and sold in glass pots, and will be sold in U.S. stores by July. Marketing will follow in August.
For more visit: http://adage.com/article/cmo-strategy/oui-yoplait-france-inspiration/309557/