Oui, Yoplait Needs Help, So it Looks to France for Inspiration

July 2, 2017

General Mills calls yogurt a growth business. The problem is, it hasn't been growing.

So the company is looking to leverage Yoplait's French heritage with hopes of igniting yogurt sales with a product its CEO has said will "bring an entirely new yogurt taste and texture to the U.S. market." Oui by Yoplait is being touted as an artisanal product made and sold in glass pots, and will be sold in U.S. stores by July. Marketing will follow in August.


For more visit:  http://adage.com/article/cmo-strategy/oui-yoplait-france-inspiration/309557/






Please reload

Recent Posts

Please reload

©2019 Whole.digital llc 


Expertise            Contact             

Your privacy

Manhattan Beach Towers   |  1240 Rosecrans Ave #120, Manhattan Beach, CA 90266